REGIONS is a collection of garments with intention and purpose, focused on creating accessibility to the cultural and artistic experience that Ecuador evokes. A palpable and usable artesanal experience about the richness of the country located in the middle of the world, embraced by volcanoes and diversity as wide as its valleys.
High-quality, concept-driven pieces made by Ecuadorian hands. The brand actively contributes to the industry by promoting local design, ecology, and social responsibility, while supporting underprivileged communities and foundations.
Mission
To inspire pride in and connection to Ecuador's cultural and natural diversity through high-quality products. We offer socks and clothing with unique designs that represent the country's regions, giving travelers and locals an authentic way to carry a piece of Ecuador with them.
Vision
To be the leading brand in clothing and accessories inspired by Ecuadorian identity, recognized nationally and internationally for its creativity, quality, and commitment to sustainability. We seek to expand our presence in airports, specialty stores, and digital platforms, connecting more people with the country's rich culture.
Our Story
In 2023, the founder of Regions identified an opportunity in the clothing and accessories market with an authentically Ecuadorian focus. Inspired by the country's rich cultural and geographical heritage, he decided to create a product line that represented Ecuador's most emblematic characters, landscapes, and symbols.
The first step was launching a collection of socks with designs inspired by the country's four regions, testing their acceptance in Roland stores. The public's response exceeded expectations, prompting the search for a strategic location to solidify the brand. Thus, Regions was born, establishing its first point of sale at Quito International Airport, a key location to connect with travelers and lovers of Ecuador.
With an expanded offering that included t-shirts, pajamas, hoodies, and accessories, Regions successfully won over both tourists and local customers. The success of the islands at the airport validated the brand concept and demonstrated its potential in the market.
By the end of 2024, with a more consolidated brand and growing demand, the focus shifted to expansion and positioning within the national market.
In 2025, Regions aims to open new points of sale in strategic, high-traffic tourist areas, reaffirming its commitment to bringing Ecuadorian identity to every corner through quality products with unique designs.
Puntos de venta
Roland Regions Centro: Garcia Moreno 896 N4A y Espejo
Aeropuerto de Quito: Salida Nacional e Internacional
Aeropuerto de Guayaquil: Salida Nacional
Aeropuerto de Cuenca
Roland Mall del Sol